Posts Tagged: IHS GlobalSpec

Multichannel Marketing for Engineers and Technical Professionals

A conversation with Patrick D. Mahoney of IEEE GlobalSpec about how to reach industrial buyers.

Industrial Marketer recently sat down with Patrick D. Mahoney, CEO of IEEE GlobalSpec — an industrial-focused media company with millions of subscribers interested in technical content — to discuss the importance of various tactics and channels to any B2B multichannel marketing program focused on engineers and technical buyers, beginning with content marketing.   Industrial Marketer: IEEE GlobalSpec has… Read more »

How to Generate Industrial Sales Leads

First you find leads; then you contact them. Sounds simple, right? Here are some tactics to try.

Trying to find new industrial sales leads is often the toughest and most neglected activity a company can face. It’s the Great Unknown — a vast unconquered territory fraught with sometimes hostile people who you’re only trying to help, and definitely occupied by hostile competition looking to eat your lunch. You know there are individuals… Read more »

Tools of the Trade: Industrial Directories

Most industrial directories offer free listings. Take advantage of them.

If you work in the industrial sector (and even if you don’t), you know how important it is to give the right people the right tools so they can maximize their productivity and profitability. This truth is apparent in the B2B digital marketing world as well. In this quarterly column, we look at important tools… Read more »

Lead Nurturing for Industrials: A Perfect Fit

Why lead nurturing and the industrial buying cycle were made for each other.

Recently, there has been a lot of discussion in the B2B marketing world about lead nurturing. The basic idea is to develop communications programs that issue content addressing customers’ informational needs at key moments during their journeys toward making purchases. Essentially, lead nurturing is an evolution of permission-based marketing that rigorously maps out personas and… Read more »

Online Industrial Marketing: Getting Started

Just the basics to get your digital marketing program up and running.

According to the IHS GlobalSpec “2013 Trends in Industrial Marketing” report, 54 percent of industrial marketers spent more on digital marketing in 2013 than they did in 2012. With online industrial marketing typically delivering rapid ROI, better-qualified sales leads, and numerous opportunities for brand exposure, there’s no reason to doubt that this trend will continue… Read more »