Does Your Manufacturing Company Look as Cutting Edge as It Is?

Take a look at your brand. If your company appears decades old, you're missing out on new biz.

“You’ve got to stay right on the leading edge in order to be a competitive production shop,” shared Barclay A. Townsend, president of Townsend Machine, Inc., when we asked how important it is for a manufacturing company to look up to date. I recently interviewed several manufacturing companies on this topic and all agreed that… Read more »

Social Media Use in the Industrial Sector

It doesn't generate the most leads but it's all pervasive. Keep it in your mix for these reasons.

Social media use reached an all-time high in 2018 according to Hootsuite™, with 3.48 billion people logging into social networks last year, up 366 million over last year. So with almost half of the world’s population spending over two hours surfing social channels every day, how many industrials are joining the mix? And most importantly,… Read more »

Stop Making These Email Marketing Mistakes

Email marketing isn't performing as well as you'd like? Try these tips to up your email game.

Industrial brands agree: There’s a lot that an effective email marketing campaign can accomplish. Nearly 90% of B2B marketers use email marketing to generate new leads and more than a quarter say email marketing has the largest impact on their revenue. When done right, email marketing can help take your business to the next level…. Read more »

B2B Marketing Jargon, Demystified

Overwhelmed when marketing buzzwords take over? Here's your secret decoder ring.

Do you ever feel lost when industrial marketers start talking in marketing jargon? Do statements like “Our inbound marketing strategy really made a difference in bringing in some warm leads and advocates this year” make you feel like you’ve stepped off a plane into a foreign country? Fortunately, it’s not as complicated as it sounds…. Read more »

Finding the Right Industrial Marketing Agency

An agency partnership is a big commitment. You don't want to get this one wrong.

Finding an industrial marketing agency that understands your specific industry challenges can be a daunting task — especially if you’ve never worked with an agency before. Before you start your search, you may want to compile a list of questions to test any potential partner’s ability to address your pain points, such as: Do they… Read more »

How to Increase B2B Brand Awareness

Are you the Formica, Kleenex, or PowerPoint of your market? If not, it's time to correct that.

Brand awareness is one of the most important aspects of running your business and B2B brand awareness can be a real challenge, especially when you consider that most of the existing literature about branding focuses on B2C marketing. Here’s what you need to know to take your industrial business’s brand to the next level. How… Read more »

The Neglected Value of Marketing for Manufacturers

Marketing drives growth but most manufacturers won't fund it. What are you going to do about it?

Why is marketing for manufacturers so undervalued — and what can industrial marketers do about it? According to the 2018 CMO survey, a survey that assimilated information from almost 3,000 marketing executives in various industries throughout the U.S., marketing spending across all industries averages 11 percent of total company budgets. This average accounts for 6.9… Read more »