Posts Categorized: Strategy

How and When B2Bs Should Use Online Press Releases

With little SEO value, press release success hinges on knowing your audience and what's real news.

Some B2B marketers are big fans of online press releases. They’re relatively easy to write and can be distributed to thousands of news outlets with the click of a button thanks to online distribution services such as PRNewswire and Cision (which are in the process of becoming one company, by the way — you can… Read more »

Why Good Marketing Photos Are So Important for Industrials

Customers often encounter a business through photographs. Why not make a good impression?

One day last week, I was starving and trying to find a place to eat. I stepped into a local diner I’d never been in before and looked over their laminated menu populated with blurred, unappetizing photos of their entrees, most likely shot by the owner on his iPhone. It felt lazy, uninspired, and careless. Next… Read more »

The 10 Best Industrial Logos

These companies all have marks that follow the six guidelines that make a logo great.

Industrial logos are all around us. Every day, these logos impact us somehow, whether it’s when we drive down a busy street and are surrounded by company and business identities or when we surf the Internet, viewing various industrial websites or advertisements. By definition, a logo is a symbol or other design adopted by an organization… Read more »

E-Commerce Platforms for Industrial Supply

Which e-commerce solution is best for B2B online catalogs and stores? Here are 5 contenders.

There are a lot of e-commerce platforms available and it can be hard for business owners in the industrial sector to figure out what’s right for them. Many industrials are B2B, whereas most e-commerce platforms are tailored specifically for the needs of B2C retailers and fail to provide support for the needs of B2Bs —… Read more »

5 Ways to Improve Your Online Industrial Supply Catalog

B2B online sales are heating up. Help your e-commerce site compete with these suggestions.

If you take the idea of online industrial supply seriously and have made an investment in an e-commerce website, you definitely want to get the most for your money. There’s a lot of potential, but it’s also incredibly competitive. For one, many smaller industrial distributors and OEMs that have decided to take the plunge have… Read more »

Product Life-Cycle Marketing from Start to Finish

While PLM mainly governs design, engineering, and production, marketing also plays a vital role.

A popular and instrumental industrial process for the past three decades, product life-cycle management (PLM) has brought continuity and surging revenues to more than a few sluggish industries. This major breakthrough was initiated in 1985 by American Motors Corporation, which sought to ramp up its production in order to throw their hat in the ring… Read more »

The 10 Best Industrial Websites

There's a lot to learn from these industrial leaders and their online presences.

A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »

How to Win at Online Truck Driver Recruiting

Take charge of your staffing needs with these three pillars of a digital recruitment strategy.

If you’re involved at all in truck driver recruiting, you know that the field has historically been dominated by media companies that sell advertising space. Many of these companies were magazine publishers that branched out into online publishing and began posting content and making new ad products available on their burgeoning list of websites, which… Read more »