Posts Categorized: Culture

Marketing Goals Make for Better Marketing

Don't be afraid to get specific with what, when, and where. Make your needs known!

Why set marketing goals? Well, let’s start by making this personal. What’s the last goal you set in your life? Maybe it was to lose five pounds before summer so you could fit into last year’s bathing suit. Or maybe it was to start calling your mom every Sunday so she stops cranking about how you… Read more »

Industrial University, Part 2

How will today's technology affect industry? Look for answers in the familiar dynamics of the past.

In our first installment of Industrial University (IU), Industrial Strength Marketing Founder and CEO James Soto took us back to the industrial world’s origins with the Industrial Revolution. For IU Part 2, he takes a closer look at a dynamic that feels a little more contemporary: the role of technology in industrial development. As the… Read more »

Don’t Go Chasing Waterfalls: Applying Scrum to B2B Web Development

To build a complex website, you need a flexible process. Ready to lock arms and do this together?

Say you have a particularly complex B2B web development project. How will you approach it? This is an important question to ask because any B2B website really needs to be done right. B2B websites consistently play pivotal roles in purchasing and decision-making processes. Current and potential customers are constantly being funneled to websites through channels such as social media,… Read more »

Industrial University, Part 1

For the first Industrial University seminar, ISM CEO James Soto tackles the Industrial Revolution.

At Industrial Strength Marketing, we’ve just kicked off a series of seminars we’re collectively calling “Industrial University.” The goal of this “trade school” is to create a culture of learning where we educate one another about the industrial sector and discuss ways that innovation, marketing, and technology affect industrial business — particularly in the areas of… Read more »

Proposal Writing Tips That Close Deals

Best practices that will book more business and — gasp! — may even make proposal writing fun.

Let’s admit it. Most people hate writing proposals. To avoid the hard work of creating this all-important deliverable, we fall into the trap of cutting and pasting from previous documents, dumping in pages of data in an attempt to overwhelm the prospect, talking about ourselves and what we know best, or selling an easy deal… Read more »

Why Good Marketing Photos Are So Important for Industrials

Customers often encounter a business through photographs. Why not make a good impression?

One day last week, I was starving and trying to find a place to eat. I stepped into a local diner I’d never been in before and looked over their laminated menu populated with blurred, unappetizing photos of their entrees, most likely shot by the owner on his iPhone. It felt lazy, uninspired, and careless. Next… Read more »

The 10 Best Industrial Logos

These companies all have marks that follow the six guidelines that make a logo great.

Industrial logos are all around us. Every day, these logos impact us somehow, whether it’s when we drive down a busy street and are surrounded by company and business identities or when we surf the Internet, viewing various industrial websites or advertisements. By definition, a logo is a symbol or other design adopted by an organization… Read more »

10 Negotiating Tips to Get the Most from Vendors

Ever wondered if you could have gotten a better deal? Use these tips and stop second guessing.

We could all learn a thing or two about negotiation from Princess Leia. And JFK, too. Actress Carrie Fisher once wisely remarked: “Everything is negotiable. Whether or not the negotiation is easy is another thing.” Negotiating with vendors is something of an art form, something of a science. And indeed, it’s almost always a testing… Read more »