How to Get Rid of Ghost Traffic in Google Analytics

Some of your site traffic may be fake. Learn how to remove this illegitimate data from your reporting.

Ghost traffic (or phantom traffic) is fake traffic and data, particularly referrals, that hackers insert into your Google Analytics dashboard in order to get you to visit their (the hackers’) websites. In this article, we’ll look at how Google Analytics works, how hackers exploit it to insert malicious ghost traffic, and what you can do… Read more »

Why CRM Software Is Crucial for Industrial Businesses

Happier customers. More sales. A better reputation. Just a few things CRMs have to offer.

Industrials have been notoriously slow to move into the digital world and Customer Relations Management (CRM) software is an important piece of the puzzle that continues to puzzle most. In the U.S., 97% of the Fortune 500 B2Bs use a CRM system. But you don’t have to be a $500-million enterprise to use a CRM. Advances… Read more »

B2B Marketing Automation Basics

So what exactly is marketing automation and why is it a game changer for B2Bs? Let's find out.

Last year, we wrote about the importance of lead nurturing for industrials. As a premise, it makes perfect sense. The industrial buying cycle takes time — often months — and it can be extremely effective to touch base with customers at key moments in the lengthy buying cycle, helping them complete their customer journey by… Read more »

Why the Smart Manufacturer Bets on Marketing

Marketing shouldn't be a nebulous expense. If done right, it's a solid bet for growth.

Whether you are exposed to business risk through exports or if growth has already been stymied due to the strong dollar (now even stronger), it takes a hardy constitution to stomach last month’s Chinese stock market meltdown, which started crashing mid June. Many industrial companies cut their marketing budgets when the economy hits a speed… Read more »

B2B Industrial Leaders on the Inc. 5000 List

Think industrial companies can't show explosive growth? Here are some on Inc.'s annual list.

Last week, Inc. magazine released its Inc. 5000 list, an “annual ranking of the fastest-growing private companies in America.” An outgrowth of the Inc. 500 list begun in 1982, the Inc. 5000 list has become a litmus test for legitimizing up-and-coming private companies that exemplify the entrepreneurial spirit. To be eligible for the list, an… Read more »

For B2B Sales and Marketing, Defense Does Not Win Championships

In B2B sales and marketing, a good sales team isn’t good enough. You need good marketing to win.

It’s almost football season and there’s an adage any pigskin fan is guaranteed to hear at least once this fall: defense wins championships. It might be true in sports, but when the legendary head coach Paul “Bear” Bryant uttered this phrase some 40-odd years ago, he surely didn’t have B2B sales and marketing in mind…. Read more »

Industrial Digital Marketing Roundup

Smart machines and the Internet of Things promise an age of digital convergence. Are you ready?

“Machines take me by surprise with great frequency.” —Alan Turing Alan Turing has been getting a lot of attention lately. From being portrayed by Benedict Cumberbatch in an Oscar-nominated film about his life and work to the increased interest in researching and creating “superintelligence,” an evolution of Turing’s theories about artificial intelligence and an area… Read more »