Google Says Industrials Need Mobile-Friendly Websites

Your customers want you to have a mobile-friendly website. Now Google does, too.

With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »

3 Industrial E-Commerce Leaders

AmazonSupply, Fastenal, and Grainger make billions online. What do they know that you don't?

Industrial e-commerce is growing exponentially. For one, you have the growth of the e-commerce industry, which is backed by industrial facilities such as warehouses and fulfillment centers. The Urban Land Institute projects that 30 percent of all retail shopping will happen online by 2025, which has contributed to a boom in warehouse construction across the… Read more »

Why Show Industrial Pricing Online?

What's the big deal about pricing on your website? It's the #1 piece of information users want.

Imagine if grocery stores didn’t display pricing. You’d be outraged if Kroger forced you to request a quote on bread and milk. Likewise, it would leave a bad taste in your mouth if an electrician didn’t give you an estimate for rewiring your kitchen. You’d never hire him or her to do the work. That’s… Read more »

Improving Search Engine Results with Structured Data Markup

Everyone wants click-throughs for those search engine results. Here's a way to get them.

Making your search results stand out from others can be a big advantage for B2B industrial websites (and all sites really). Many do this by running paid search engine marketing campaigns. But there is also an unpaid, straightforward way to improve the look of all of your organic results that can have more wide-reaching benefits… Read more »

Rebranding Industrial Marketer

Industrial Marketer needed a new look. Our lead designer explains why we did what we did.

Take a deep breath. Do you feel that? That’s breathing room. That’s whitespace and organization. That’s the new Industrial Marketer. And I’m Beth Joseph, the designer responsible for the new look and feel you’re experiencing. Thanks for visiting our site. I wanted to take this opportunity to tell you a little bit about how we… Read more »

10 Cutting-Edge Marketing Automation Features

Who's innovating in the field of marketing automation? We decided to find out.

Confession: I created a 230-row matrix to compare the industry’s top marketing automation platforms, assessing everything from SEO tools to pricing models to advanced features that would blow the mind of a mere mortal. It became an Excel grid so beefy with analysis that two of the major software players asked for a copy. I… Read more »

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »