5 Ways Homepage Design Has Changed

The homepage carousel is dead. Here's why, plus a few more tips for updating your homepage.

Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »

How Mobile Affects Google Search Quality

Google has said it will ding your site for poor mobile performance. Does yours meet its criteria?

Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »

Magento 2: Everything Store Owners Need To Know

Magento has completely rewritten its ecommerce platform. But just how radical is Magento 2?

On November 17, 2015, Magento, Inc. released a new major version of their flagship eCommerce platform — Magento 2. With a complete rewrite of all of the core code, templates, and configuration, along with major changes to the database and infrastructure, it’s the most radical change to the Magento platform since its inception. The announcement… Read more »

Industrial Digital Marketing Roundup

Here's how the 10 biggest tech developments of 2015 will affect the industrial field in 2016.

“The past is never dead. It’s not even past.” —William Faulkner 2015 was a big year. Between intergalactic movie releases, rising international tensions, and shifting interpersonal communication options, it’s honestly hard to sum up all that transpired. Specifically within the industrial sector, 2015 was a year of great gains: Manufacturing Day had its largest attendance yet, GE… Read more »

Your Internet Explorer Support May Be Ending

Microsoft has pulled support for its ubiquitous browser. See how this affects you and the web.

In our experience, many visitors to industrial websites use Microsoft Internet Explorer (IE) — the default web browser installed on Windows-based computers since 1995. In which case, we thought readers might be interested to know that Microsoft has halted its support for all versions of IE other than the ones that are considered current for its supported operating… Read more »

Why Star Wars Is Industrial

Ask yourself: Would the Force be so pervasive without plastic injection molding?

At first glance, there doesn’t seem to be much that’s industrial about Star Wars. The story takes place a long time ago in a galaxy far, far away and we rarely see anyone — or anything — producing anything or worrying about how to move goods through the supply chain (other than perhaps Han Solo’s smuggling… Read more »

Why Email Testing Is Critical for Email Marketing Success

Do you know what your emails look like in your recipients' inboxes? Try testing before you send.

Hopefully, by now you know that email is one of the best marketing tools in the industrial wheelhouse. If not, you should read this article we published on why industrials need email marketing. Pretty much everyone has an email address and most check it several times daily. According to the Direct Marketing Association, every dollar… Read more »