My drill sergeant told me I was much better at writing than pull-ups. Instead of working on my lats, I took his advice and learned everything I could about content development. Today I specialize in content strategy, information architecture, search engine optimization, and standing over our graphic designers' workstations (they love when you do that).
If you’re anything like me, you work for clients that have multiple Ph.Ds in obscure technical fields such as encapsulated radioactive isotopes or nonwoven geotextiles. Part of our job as content marketers is condensing your client’s expertise into marketable web copy, sell sheets, brochures, videos, etc.
Unfortunately, many technical clients are …
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