Posts Categorized: Tools

Tools of the Trade: Industrial Directories

Most industrial directories offer free listings. Take advantage of them.

If you work in the industrial sector (and even if you don’t), you know how important it is to give the right people the right tools so they can maximize their productivity and profitability. This truth is apparent in the B2B digital marketing world as well. In this quarterly column, we look at important tools… Read more »

Tools of the Trade: Email Marketing

With such great ROI, every industrial needs email marketing. Choose your tool.

“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »

6 Uses for Marketing Automation Forms

A few tips for capturing customer data and keeping them engaged.

By unlocking the potential of forms, you can gather customer intelligence and truly harness the power of marketing automation, enabling you to keep multiple customers engaged at the same time without lifting a finger. The more engaged your customers are, the more likely they are to view your company in a favorable light and do business… Read more »

Marketing Automation Platforms Compared

A fair comparison of some of the big brands in marketing automation.

Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »

6 Powerful UX Tools for Industrial Marketers

Use these 6 tools to improve user experience and increase conversions.

We’ve all seen them — websites that cram too much information onto one page without providing a clear hierarchy or structure. When doing UX (user experience) design, you have to make it easy for your audience to find information or they’ll go elsewhere. Your job as an industrial marketer is to organize information in a way… Read more »

How to Throw a Successful Event with Google+

Use this walkthrough to plan and promote your event with Google+.

No matter your stance on integrated digital marketing or the bottom-line impact of social media, it’s impossible to ignore the presence and growth of social media in the online space and the offline world. Names like Facebook, Twitter, and LinkedIn show up in everyday conversation and it has been reported that the average person checks… Read more »