Posts Tagged: Starbucks

Coffee, Soda, and the Maguire Manifesto

Take a cue from Jerry Maguire and start owning your brand stories.

Do you remember the scene in Jerry Maguire when he has his epiphany and wrote his “Mission Statement” for the future of his business and owning his industry’s brand stories? I would hope you do because it pretty much starts the movie and sets the entire story in motion, but just in case you’ve forgotten, here’s… Read more »