Imagine if you could put up an advertisement on a billboard and, within a day, know if people driving by liked the ad and were interested in its message. That would be some rich data, wouldn’t it? The fact, is you can do something like that via social media advertising. Since we focus on manufacturing… Read more »
According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective. The right marketing strategies for startups can help… Read more »
The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. When the pandemic came, it accelerated the impact of social platforms even more. Essentially, these channels have become the primary medium for brands and their customers to communicate with each other…. Read more »
Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. And among these people are some of the most authoritative decision-makers in today’s business world. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. This immediate networking platform can produce quality… Read more »
Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. However, before you dismiss this idea completely, you may want to reconsider the reasons you’re using social media in the first place, which should ultimately ladder up to the only… Read more »
There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. It’s ubiquitous and extremely powerful. And when used correctly, it can be an effective tool for increasing industrial branding, building trust, connecting with customers, and perhaps even some lead generation…. Read more »
Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece… Read more »
According to a recent survey of over 150 manufacturers by IndustrialSage, the majority of manufacturer marketing dollars are spent on trade shows, in spite of a recent drop in trade show leads by over 50 percent. But while trade shows and word-of-mouth are still highly regarded by manufacturers for marketing their capabilities and services, it… Read more »
