Some B2B marketers are big fans of online press releases. They’re relatively easy to write and can be distributed to thousands of news outlets with the click of a button thanks to online distribution services such as PRNewswire and Cision (which are in the process of becoming one company, by the way — you can… Read more »
How and When B2Bs Should Use Online Press Releases
With little SEO value, press release success hinges on knowing your audience and what's real news.