The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. When the pandemic came, it accelerated the impact of social platforms even more. Essentially, these channels have become the primary medium for brands and their customers to communicate with each other…. Read more »

Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »