You’re probably reading this because you’re looking for some benchmarks to gauge your industrial marketing budget. And that’s fine. Many marketers start to shape their ideas about strategies, tactics, and yes — budgets — based on what competitors are doing or industry data. So let me get those statistics out of the way (I’d never want to disappoint… Read more »
Sometimes being an industrial marketer can feel like you are a stranger in a strange land. Very few people speak your language and a translator is hard to come by. This article is meant to help you become your own translator with six key tenants you should abide by if you want to speak effectively… Read more »
If you’re engaged in B2B lead-generation-focused marketing and you’ve got a limited marketing budget, you’re probably trying to decide how to allocate your funds so that you can get the most qualified leads. One of the main criteria for making this decision is the conversion rate for each marketing channel you have under consideration. What… Read more »
If you came here looking for a rule-of-thumb recommendation for setting a B2B marketing budget based on revenue, that’s easy — you should budget between two to seven percent of your previous years’ sales. Feels a little arbitrary, right? That’s because it is. Alternatively, you could base your figure on what others are allocating for their B2B marketing budgets…. Read more »
Whether you are exposed to business risk through exports or if growth has already been stymied due to the strong dollar (now even stronger), it takes a hardy constitution to stomach last month’s Chinese stock market meltdown, which started crashing mid June. Many industrial companies cut their marketing budgets when the economy hits a speed… Read more »
A big question that comes up in any discussion about marketing planning is, “How much should I be spending on marketing?” Of course, there’s the internal factor of how much your awesome marketing plan will cost to implement, but more often than not this question is about industry standards. In the industrial sector, there isn’t… Read more »
