Faster than a speeding email! More powerful than a search engine! Able to leap the competition in a single inbound! Look up into the cloud! It’s a run of B2B marketing automation and sales intelligence platforms that are enabling industrial marketing and sales professionals to see more, know more, and convert more business than ever… Read more »
We’re just four months in and 2015 has already brought us some important trends and technology that could affect industrial digital marketing. With every significant change or technological advance come new projections and predictions about what the “hottest” and “niftiest” digital marketing trends will be. But with niche markets, such as industrial B2B (business-to-business) marketing,… Read more »
Confession: I created a 230-row matrix to compare the industry’s top marketing automation platforms, assessing everything from SEO tools to pricing models to advanced features that would blow the mind of a mere mortal. It became an Excel grid so beefy with analysis that two of the major software players asked for a copy. I… Read more »
We’ve all seen the stats and heard the grandiose claims. Indeed, marketing automation is much more than a trend or buzzword; it’s a bonafide technology solution and business strategy that will continue to redefine the future of marketing. SiriusDecisions estimates that nearly 50 percent of B2B companies will have purchased and implemented marketing automation by… Read more »
By unlocking the potential of forms, you can gather customer intelligence and truly harness the power of marketing automation, enabling you to keep multiple customers engaged at the same time without lifting a finger. The more engaged your customers are, the more likely they are to view your company in a favorable light and do business… Read more »
Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »
Recently, there has been a lot of discussion in the B2B marketing world about lead nurturing. The basic idea is to develop communications programs that issue content addressing customers’ informational needs at key moments during their journeys toward making purchases. Essentially, lead nurturing is an evolution of permission-based marketing that rigorously maps out personas and… Read more »
Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »
