A manufacturer and a distributor walk into a bar. The bartender looks up and says, “Do your customers have email addresses?” They both respond, “Of course! Everyone has email!” Then the bartender says, “When was the last time you emailed your customers?” The manufacturer and the distributor both laugh and say, “Ha, yeah. We’ve been… Read more »

“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »

Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »