Posts Tagged: brand strategy

Marketing United: The State of Digital Marketing

A compilation of our favorite insights from Emma's Marketing United conference in Nashville.

From April 29 to May 1 this year, marketers from every industry gathered in Nashville, Tennessee to attend Marketing United, a conference hosted by email marketing innovator Emma. Conference sessions covered nearly every aspect of digital marketing — from SEO to branding — and included speakers from brands such as Warby Parker, Life Is Good, Garden… Read more »

Rebranding Industrial Marketer

Industrial Marketer needed a new look. Our lead designer explains why we did what we did.

Take a deep breath. Do you feel that? That’s breathing room. That’s whitespace and organization. That’s the new Industrial Marketer. And I’m Beth Joseph, the designer responsible for the new look and feel you’re experiencing. Thanks for visiting our site. I wanted to take this opportunity to tell you a little bit about how we… Read more »

Why Your Customers Don’t Trust You

Use these tips to gain customer trust and improve your bottom line.

Do you trust me? Better yet, do your customers trust you? Even more importantly do you know the elements important for building customer trust? Trust is an issue approached and researched every year in the Edelman Trust Barometer and it’s one report that never goes unread in this office. To truly understand how to communicate with people and… Read more »