Posts Tagged: agency relations

Finding the Right Industrial Marketing Agency

An agency partnership is a big commitment. You don't want to get this one wrong.

Finding an industrial marketing agency that understands your specific industry challenges can be a daunting task — especially if you’ve never worked with an agency before. Before you start your search, you may want to compile a list of questions to test any potential partner’s ability to address your pain points, such as: Do they… Read more »

How to Get the Most Out of Your Marketing Agency

What you get depends a lot on what you give. Here's how to maximize your agency relationship.

You’re in love. You met over coffee and you’ve progressed from lunch meetings to quality time spent at each other’s places. You’ve learned about each other’s past. You’ve shared your goals. Rose colored glasses firmly in place, you commit, sign some paperwork, and together take that leap of faith that signals both parties’ mutual commitment… Read more »