Posts Categorized: Email Marketing Strategy

Top 10 Low-Cost Marketing Strategies for Startups

New business? Marketing doesn't have to be a big expense if you use these cost-saving tips.

According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective.  The right marketing strategies for startups can help… Read more »

The Ultimate Guide to Writing B2B Sales Emails

Do your sales emails fall flat? Use these tips to write better solicitations — and improve your results.

B2B sales emails remain extremely effective. No matter how many people decry them as spam, the power of smart email marketing cannot be denied. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist. Sales emails, especially in the… Read more »

5 Easy Things You Can Do for Better Manufacturer Lead Generation

You may do some of these things but do you do them all? Optimize your lead gen with these simple tips.

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest… Read more »

10 Simple Steps to Boost Digital Marketing for Manufacturers

What can you do to improve performance and make the case for digital? These simple ideas work.

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that manufacturing marketing is… Read more »

Top 5 Email Best Practices for Manufacturing Marketing

Email remains a top B2B marketing channel. Make sure it's in your mix. And make sure to do it right!

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in,… Read more »

How to Use an Email Re-engagement Campaign to Reactivate an Ailing Mailing List

Email performance plateaued? Pay some attention to those disengaged subscribers — in the right way.

No matter what you’re selling, your email list is one of your most important marketing tools. But at some point, we all notice a drop-off in interaction from our subscribers. For industrial sellers, long sales cycles make it particularly common for your leads and buyers to lose interest over time. That means that creating an… Read more »

Stop Making These Email Marketing Mistakes

Email marketing isn't performing as well as you'd like? Try these tips to up your email game.

Industrial brands agree: There’s a lot that an effective email marketing campaign can accomplish. Nearly 90% of B2B marketers use email marketing to generate new leads and more than a quarter say email marketing has the largest impact on their revenue. When done right, email marketing can help take your business to the next level…. Read more »

Creating an Effective Email Marketing Strategy for Engineers

What do engineers want from email? Use these tips to better engage your technical audience.

As with all good marketing, an effective email marketing strategy boils down to knowing your audience. With industrial marketing, you’re often talking to engineers, who play a vital role in any purchasing decision pertaining to technical products or services. To better understand this critical audience — and how to create an effective email marketing strategy… Read more »