Posts Categorized: Email Marketing Strategy

Creating an Effective Email Marketing Strategy for Engineers

What do engineers want from email? Use these tips to better engage your technical audience.

As with all good marketing, an effective email marketing strategy boils down to knowing your audience. With industrial marketing, you’re often talking to engineers, who play a vital role in any purchasing decision pertaining to technical products or services. To better understand this critical audience — and how to create an effective email marketing strategy… Read more »

Mobile Email Marketing Is the New Standard

Most people now open email using mobile devices. Better adjust your emails accordingly.

At the beginning of the year, Litmus, the premier email testing service, released its “2016 State of Email Report.” The report’s 55 pages are full of all sorts of detailed information about how to handle the oddities of different email clients such as AOL’s Alto Mail App, but they also contain a rather amazing, paradigm-shifting… Read more »

Why Email Testing Is Critical for Email Marketing Success

Do you know what your emails look like in your recipients' inboxes? Try testing before you send.

Hopefully, by now you know that email is one of the best marketing tools in the industrial wheelhouse. If not, you should read this article we published on why industrials need email marketing. Pretty much everyone has an email address and most check it several times daily. According to the Direct Marketing Association, every dollar… Read more »

5 Types of Email for Every Industrial Marketing Program

Email marketing continues to be indispensable. But what should you be emailing? Find out.

Bed Bath & Beyond has been emailing me 20%-off coupons for the past two years. These emails are typically ignored; I hadn’t visited a Bed Bath & Beyond in at least eight years. Well, last month, their efforts finally paid off. A certain someone convinced me higher-thread-count sheets were a necessity so my first instinct… Read more »

7 Reasons Industrials Need Email Marketing

If you aren't doing it, you should be. Here's why.

A manufacturer and a distributor walk into a bar. The bartender looks up and says, “Do your customers have email addresses?” They both respond, “Of course! Everyone has email!” Then the bartender says, “When was the last time you emailed your customers?” The manufacturer and the distributor both laugh and say, “Ha, yeah. We’ve been… Read more »

Tools of the Trade: Email Marketing

With such great ROI, every industrial needs email marketing. Choose your tool.

“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »