Mobile Email Marketing Is the New Standard

Most people now open email using mobile devices. Better adjust your emails accordingly.

At the beginning of the year, Litmus, the premier email testing service, released its “2016 State of Email Report.” The report’s 55 pages are full of all sorts of detailed information about how to handle the oddities of different email clients such as AOL’s Alto Mail App, but they also contain a rather amazing, paradigm-shifting… Read more »

WYSIWYG Editor Flaws and How to Handle Them

Pasting text from Word to your website is frustrating. Well, it's not you. It's the WYSIWYG.

Content creators want an easy way to edit and style text. Developers want bug-free websites. SEO mavens want clean semantic HTML markup. The go-to solution for these groups is typically a rich text editor similar to Microsoft Word, often called a WYSIWYG editor. However, the sad truth is that most WYSIWYG editors are awful. The go-to… Read more »

Why I Love Trello

Here are four ways this simple app based on kanban can make your life better. Seriously.

Man, I love Trello. It’s a free, easy-to-use, collaborative, and highly visual tool with more than 10 million users around the world. I use it to help organize both my personal and professional life, and I evangelize about it often. Co-workers say I have a crush — they even teased me at the annual holiday party… Read more »

5 Ways Homepage Design Has Changed

The homepage carousel is dead. Here's why, plus a few more tips for updating your homepage.

Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »

How Mobile Affects Google Search Quality

Google has said it will ding your site for poor mobile performance. Does yours meet its criteria?

Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »

Magento 2: Everything Store Owners Need To Know

Magento has completely rewritten its ecommerce platform. But just how radical is Magento 2?

On November 17, 2015, Magento, Inc. released a new major version of their flagship e-commerce platform — Magento 2. With a complete rewrite of all of the core code, templates, and configuration, along with major changes to the database and infrastructure, it’s the most radical change to the Magento platform since its inception. The announcement… Read more »

Industrial Digital Marketing Roundup

Here's how the 10 biggest tech developments of 2015 will affect the industrial field in 2016.

“The past is never dead. It’s not even past.” —William Faulkner 2015 was a big year. Between intergalactic movie releases, rising international tensions, and shifting interpersonal communication options, it’s honestly hard to sum up all that transpired. Specifically within the industrial sector, 2015 was a year of great gains: Manufacturing Day had its largest attendance yet, GE… Read more »

Your Internet Explorer Support May Be Ending

Microsoft has pulled support for its ubiquitous browser. See how this affects you and the web.

In our experience, many visitors to industrial websites use Microsoft Internet Explorer (IE) — the default web browser installed on Windows-based computers since 1995. In which case, we thought readers might be interested to know that Microsoft has halted its support for all versions of IE other than the ones that are considered current for its supported operating… Read more »