Do you know what types of companies you want to be customers? If not, it's time for a useful exercise.
The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Like almost anything else in business, scouting for new business should follow a process, and in this case it begins with creating… Read more »
Have a new product you want to introduce? Think digital first as your plan to take it to market.
Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success. Building a successful market strategy for a product launch depends on understanding the target audience as well as the nuances of industrial digital marketing, particularly as many small businesses are… Read more »
Artificial intelligence in marketing is still new. But here are some ways it's already taking hold.
Modern technologies such as AI in B2B marketing are reshaping business reality. What was seen as science fiction a mere decade ago is slowly becoming a normal way of doing business in technologically advanced segments of economy. Where automation was the main trend in the beginning of 2000s or earlier, the 2020s are slowly taking… Read more »
Times are a changing. Take a moment to pause and reflect on what's new and positive.
The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change. So as we approach the holiday season, Industrial Marketer podcast co-hosts Joey Strawn and Nels Jensen take a… Read more »
Why does a prospect become a lead? Let's start with what you have to offer.
Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating leads. However, there can be quite a degree of trial and error involved with creating lead magnets if companies don’t know what they should offer as their gift to incentivize… Read more »
Use these tips to align sales and marketing and connect with prospects at the right time.
B2B lead scoring models are primarily based on two types of attributes — explicit and implicit. Each can play a key role in industrial marketing and the successful handoff of leads from marketing to the sales team. Explicit B2B lead scoring is based on demographics and firmographics, such as job titles, industry, company size and… Read more »
Drive traffic. Promote your brand. Engage with influencers. There's a lot to love for marketers.
Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. And among these people are some of the most authoritative decision-makers in today’s business world. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. This immediate networking platform can produce quality… Read more »
Do feel like you're annoying prospects with lead gen? ABM might be right for you — and your customers.
Is account based marketing a way out of how uncomfortable lead generation has become? Let’s face it: We all know when we are being marked as a lead. It starts with a scenario where we are asked to provide our name, email, and perhaps another piece of information in order to read a white paper,… Read more »
