Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries, such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »

8 Things You Need in Your Marketing Plan

Everything you need to know to start writing a marketing plan.

You’ve put off creating a marketing plan for years. Now you’re noticing competitors becoming more discoverable online. You’re noticing your peers generating leads via LinkedIn. You’re noticing trade show ROI isn’t what it used to be. It’s time to make a plan. But how do you build one? The following 8 components will get you… Read more »

Turnkey Digital Marketing for Industrials

For those who need out-of-the-box digital marketing, a turnkey solution is possible.

Today, almost every industrial company has a website. Many are finding, though, that merely showing up on the web isn’t enough to compete online. Rather, one needs a fully developed digital marketing strategy. If a company hasn’t engaged in deliberate digital marketing before, starting a program from scratch — or unifying fragmented past efforts —… Read more »

Tools of the Trade: Email Marketing

With such great ROI, every industrial needs email marketing. Choose your tool.

“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »

Profit-Driven Marketing for Industrials

Stop thinking about marketing as an expense. Start using it to drive profits.

Earlier this year, Google began publishing content about profit-driven marketing on its “think with Google” site. For Google, recasting marketing in terms of profit is specifically about changing how marketers think about their search advertising spend. While it’s important to take heed of the world’s leading search engine’s official position on search marketing spending strategy,… Read more »

Tips for Developing Responsive Websites

A few suggestions and tools to help with responsive web development.

Whether you know it or not, you’ve visited a responsive website in the last week while surfing the wonderful World Wide Web. And even if you don’t know what a responsive website is, you’ve probably heard people throwing around the “responsive” buzzword for some time now. If you need to get up to speed, or… Read more »

5 Marketing Automation Mistakes to Avoid

Minding the gap between best intentions and practical applications.

We’ve all seen the stats and heard the grandiose claims. Indeed, marketing automation is much more than a trend or buzzword; it’s a bonafide technology solution and business strategy that will continue to redefine the future of marketing. SiriusDecisions estimates that nearly 50 percent of B2B companies will have purchased and implemented marketing automation by… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

Sometimes it’s difficult to keep up with what’s going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries, such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues so… Read more »