Posts Categorized: Culture

The Top 3 SEO Tools for Business

Make SEO a lot less mysterious with these useful tools and simple suggestions.

When it comes to SEO, having the right tools to simplify digital marketing efforts is essential. From identifying site issues to tracking keyword rankings, great SEO tools can save time, identify opportunities, and streamline reporting. In this post, we’ll explore three helpful platforms and discuss the features we find most useful for digital marketing and… Read more »

Zombie Coffee: LinkedIn & Industrial Sales

How to use social media and caffeine to drum up new business.

Imagine: You find someone you’d like to connect with on LinkedIn. You email them to ask if you can “pick their brain.” A coffee date is set. You’ve just become part of the phenomenon that’s taking over industrial sales: Zombie Coffee. This no-frills networking strategy fueled by a lethal combination of LinkedIn, caffeine, and brain… Read more »

Profit-Driven Marketing for Industrials

Stop thinking about marketing as an expense. Start using it to drive profits.

Earlier this year, Google began publishing content about profit-driven marketing on its “think with Google” site. For Google, recasting marketing in terms of profit is specifically about changing how marketers think about their search advertising spend. While it’s important to take heed of the world’s leading search engine’s official position on search marketing spending strategy,… Read more »

5 Marketing Automation Mistakes to Avoid

Minding the gap between best intentions and practical applications.

We’ve all seen the stats and heard the grandiose claims. Indeed, marketing automation is much more than a trend or buzzword; it’s a bonafide technology solution and business strategy that will continue to redefine the future of marketing. SiriusDecisions estimates that nearly 50 percent of B2B companies will have purchased and implemented marketing automation by… Read more »

Why Manufacturing Day Needed Responsive Design

Using a responsive website to connect with multiple audiences.

Last year, I worked on a marketing campaign to promote Manufacturing Day, which is an annual occasion in October when manufacturers across the United States open their doors and show people in their communities what modern manufacturing really looks like. This year (2014), Manufacturing Day falls on October 3. One of the key projects for… Read more »

Marketing Automation Platforms Compared

A fair comparison of some of the big brands in marketing automation.

Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »

Marketing Solutions for the Skilled Labor Gap

Find the workers you need right now with a marketing campaign.

Italian gun manufacturer Beretta recently announced plans to open a $45 million manufacturing plant in Middle Tennessee. This development will bring 300 new manufacturing jobs to the area — a major success for Tennessee Governor Bill Haslam’s workforce development efforts. Beretta isn’t the only one hiring. A recent survey from Boston Consulting Group revealed that… Read more »