Posts Categorized: Culture

The Roots of Industrial Chic

Some of today's hippest real estate is industrial. Let's take a moment to acknowledge its history.

Stemming from efficiency and safety, industrial architecture has always been functional, only recently becoming iconic. Once forgotten or abandoned, factories and warehouse are now finding new life as industrial spaces have become in-demand locations for modern dwellings and events. But as popular as “industrial chic” may be today, this trend began years ago. Today, the… Read more »

How to Hire More Women in Manufacturing

Manufacturing is behind the times when it comes to employing women. So what can we do about it?

From 1995–2000, I worked for a company that manufactured and distributed high-quality seals and components to OEMs. I’m not going to reveal my exact age, but suffice to say I was in college at the time. It was my first “real” job and also my first experience working in what I would soon learn was… Read more »

Industrial Marketing Superpower Secrets Revealed!

These softwares and strategies are making progressive industrial marketers superhuman.

Faster than a speeding email! More powerful than a search engine! Able to leap the competition in a single inbound! Look up into the cloud! It’s a run of B2B marketing automation and sales intelligence platforms that are enabling industrial marketing and sales professionals to see more, know more, and convert more business than ever… Read more »

Why Show Industrial Pricing Online?

What's the big deal about pricing on your website? It's the #1 piece of information users want.

Imagine if grocery stores didn’t display pricing. You’d be outraged if Kroger forced you to request a quote on bread and milk. Likewise, it would leave a bad taste in your mouth if an electrician didn’t give you an estimate for rewiring your kitchen. You’d never hire him or her to do the work. That’s… Read more »

Rebranding Industrial Marketer

Industrial Marketer needed a new look. Our lead designer explains why we did what we did.

Take a deep breath. Do you feel that? That’s breathing room. That’s whitespace and organization. That’s the new Industrial Marketer. And I’m Beth Joseph, the designer responsible for the new look and feel you’re experiencing. Thanks for visiting our site. I wanted to take this opportunity to tell you a little bit about how we… Read more »

Why Industrials Should Hire a Marketing Agency

You're good at what you do. Agencies are good at marketing. Hiring one is a win-win situation.

Throughout the last few years, I’ve heard a lot of “Why do I need to hire a marketing agency?” Not surprisingly, I hear this primarily from industrial companies. Traditionally, industrials are focused on old-school methods of sales and marketing such as trade shows and the occasional print ad. If it ain’t broke, why fix it… Read more »

3 Great Social Media Tools for Business

These time-saving tools will help you get your social media program started.

As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »

Manufacturing — The Super Bowl Commercial

What's different about 2015 Super Bowl commercials? An emphasis on manufacturing.

With all the buzz about economic recovery in the U.S. and the role that manufacturing has played in that rebound, it’s no wonder that the reinvented image of modern manufacturing has started to become a focus for advertising. This week, manufacturing makes it to the big game with three Super Bowl ads that draw our… Read more »