Posts Categorized: Culture

Why I Love Trello

Here are four ways this simple app based on kanban can make your life better. Seriously.

Man, I love Trello. It’s a free, easy-to-use, collaborative, and highly visual tool with more than 10 million users around the world. I use it to help organize both my personal and professional life, and I evangelize about it often. Co-workers say I have a crush — they even teased me at the annual holiday party… Read more »

5 Ways Homepage Design Has Changed

The homepage carousel is dead. Here's why, plus a few more tips for updating your homepage.

Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »

Why Star Wars Is Industrial

Ask yourself: Would the Force be so pervasive without plastic injection molding?

At first glance, there doesn’t seem to be much that’s industrial about Star Wars. The story takes place a long time ago in a galaxy far, far away and we rarely see anyone — or anything — producing anything or worrying about how to move goods through the supply chain (other than perhaps Han Solo’s smuggling… Read more »

13 Industrial Locations in Horror & Science Fiction Films

Industrial spaces often play key roles in unsettling films. Here are a few of our favorites.

Whether it be a remote cabin in the woods, a research facility in Antarctica, ghost towns, cornfields, or cemeteries, film settings are as important as their characters for they have the capacity to convey feelings of dread and tension or to server as the basis for creating places never before imagined. Industrial locations have been favorite choices for… Read more »

Why CRM Software Is Crucial for Industrial Businesses

Happier customers. More sales. A better reputation. Just a few things CRMs have to offer.

Industrials have been notoriously slow to move into the digital world and Customer Relations Management (CRM) software is an important piece of the puzzle that continues to puzzle most. In the U.S., 97% of the Fortune 500 B2Bs use a CRM system. But you don’t have to be a $500-million enterprise to use a CRM. Advances… Read more »

Why the Smart Manufacturer Bets on Marketing

Marketing shouldn't be a nebulous expense. If done right, it's a solid bet for growth.

Whether you are exposed to business risk through exports or if growth has already been stymied due to the strong dollar (now even stronger), it takes a hardy constitution to stomach last month’s Chinese stock market meltdown, which started crashing mid June. Many industrial companies cut their marketing budgets when the economy hits a speed… Read more »

B2B Industrial Leaders on the Inc. 5000 List

Think industrial companies can't show explosive growth? Here are some on Inc.'s annual list.

An outgrowth of the Inc. 500 list begun in 1982, the Inc. 5000 list, an “annual ranking of the fastest-growing private companies in America,” has become a litmus test for legitimizing up-and-coming private companies that exemplify the entrepreneurial spirit. To be eligible for the list, an entrant needs to be an independent, privately owned company based… Read more »

For B2B Sales and Marketing, Defense Does Not Win Championships

In B2B sales and marketing, a good sales team isn’t good enough. You need good marketing to win.

It’s almost football season and there’s an adage any pigskin fan is guaranteed to hear at least once this fall: defense wins championships. It might be true in sports, but when the legendary head coach Paul “Bear” Bryant uttered this phrase some 40-odd years ago, he surely didn’t have B2B sales and marketing in mind…. Read more »