Author: Shariq Toor

Shariq Toor



Author Posts

Product Life-Cycle Marketing from Start to Finish

While PLM mainly governs design, engineering, and production, marketing also plays a vital role.

A popular and instrumental industrial process for the past three decades, product life-cycle management (PLM) has brought continuity and surging revenues to more than a few sluggish industries. This major breakthrough was initiated in 1985 by American Motors Corporation, which sought to ramp up its production in order to throw their hat in the ring… Read more »