Author: Scott Piper

Scott Piper



Author Posts

Why CRM Software Is Crucial for Industrial Businesses

Happier customers. More sales. A better reputation. Just a few things CRMs have to offer.

Industrials have been notoriously slow to move into the digital world and Customer Relations Management (CRM) software is an important piece of the puzzle that continues to puzzle most. In the U.S., 97% of the Fortune 500 B2Bs use a CRM system. But you don’t have to be a $500-million enterprise to use a CRM. Advances… Read more »

15 Questions to Ask Your Industrial Website Developer

Making an industrial website is a big investment. Use these questions to hire the right team.

Building an industrial website is like laying a foundation for a home. Your website is the keystone for most of your digital marketing efforts. It’s a resource for both attracting potential customers and adding value for your current customers. You don’t want to take chances when creating one. Since the inception of Industrial Strength Marketing… Read more »