As more and more marketing moves online, having a solid digital marketing measurement model is increasingly important because it lets you know if you are succeeding or failing and whether you need to try something else. Creating your own digital marketing measurement model will tell you what effect your marketing efforts are having on your… Read more »
Author: Jordan Shear
Jordan Shear is deeply involved in all things digital, including analytics, marketing, and new media. Like his perspective? Reach out via LinkedIn.