Author: Jake Gerli

Jake Gerli



Author Posts

Social Media for Business: The Bottom Line

B2B social media isn't just for show; it has a dollar value.

The recent outcropping of services that analyze the effect of social media sentiment on stock prices is a clear declaration that social media tangibly influences the value of publicly traded companies. It is also a major touchpoint in the ongoing line of inquiry that attempts to ascribe clear ROI metrics and dollar values to social… Read more »