Author: Holly Hixson

Holly Hixson



Author Posts

How to Right-Size Your Industrial Marketing Budget

Benchmarks are a start. But real budgeting should be based on your objectives.

You’re probably reading this because you’re looking for some benchmarks to gauge your industrial marketing budget. And that’s fine. Many marketers start to shape their ideas about strategies, tactics, and yes — budgets — based on what competitors are doing or industry data. So let me get those statistics out of the way (I’d never want to disappoint… Read more »