You’re probably reading this because you’re looking for some benchmarks to gauge your industrial marketing budget. And that’s fine. Many marketers start to shape their ideas about strategies, tactics, and yes — budgets — based on what competitors are doing or industry data. So let me get those statistics out of the way (I’d never want to disappoint… Read more »
Author: Holly Hixson
With nearly 20 years of branding and marketing experience, as Chief Marketing Officer at INDUSTRIAL, Holly guides B2B partners in developing strategic plans and budgets to achieve their goals.