As with all good marketing, an effective email marketing strategy boils down to knowing your audience. With industrial marketing, you’re often talking to engineers, who play a vital role in any purchasing decision pertaining to technical products or services. To better understand this critical audience — and how to create an effective email marketing strategy… Read more »
Author: Amber Cooleen
Amber Cooleen is Senior Director, Audience Development for IEEE GlobalSpec. She oversees branding, editorial management, thought leadership, social media, and other corporate marketing initiatives.