Posts Categorized: Technology

Marketing United: The State of Digital Marketing

A compilation of our favorite insights from Emma's Marketing United conference in Nashville.

From April 29 to May 1 this year, marketers from every industry gathered in Nashville, Tennessee to attend Marketing United, a conference hosted by email marketing innovator Emma. Conference sessions covered nearly every aspect of digital marketing — from SEO to branding — and included speakers from brands such as Warby Parker, Life Is Good, Garden… Read more »

Industrial Digital Marketing Roundup

The Google algorithm update and Apple Watch, plus more trends affecting industrial marketing.

We’re just four months in and 2015 has already brought us some important trends and technology that could affect industrial digital marketing. With every significant change or technological advance come new projections and predictions about what the “hottest” and “niftiest” digital marketing trends will be. But with niche markets, such as industrial B2B (business-to-business) marketing,… Read more »

Google Says Industrials Need Mobile-Friendly Websites

Your customers want you to have a mobile-friendly website. Now Google does, too.

With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »

3 Industrial E-Commerce Leaders

AmazonSupply, Fastenal, and Grainger make billions online. What do they know that you don't?

Industrial e-commerce is growing exponentially. For one, you have the growth of the e-commerce industry, which is backed by industrial facilities such as warehouses and fulfillment centers. The Urban Land Institute projects that 30 percent of all retail shopping will happen online by 2025, which has contributed to a boom in warehouse construction across the… Read more »

Improving Search Engine Results with Structured Data Markup

Everyone wants click-throughs for those search engine results. Here's a way to get them.

Making your search results stand out from others can be a big advantage for B2B industrial websites (and all sites really). Many do this by running paid search engine marketing campaigns. But there is also an unpaid, straightforward way to improve the look of all of your organic results that can have more wide-reaching benefits… Read more »

10 Cutting-Edge Marketing Automation Features

Who's innovating in the field of marketing automation? We decided to find out.

Confession: I created a 230-row matrix to compare the industry’s top marketing automation platforms, assessing everything from SEO tools to pricing models to advanced features that would blow the mind of a mere mortal. It became an Excel grid so beefy with analysis that two of the major software players asked for a copy. I… Read more »

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

Post-Industrial Content Marketing

Content marketing can learn from industrials as it seeks to balance quality and quantity.

In a recent interview with Contently, Seth Godin, the “godfather of modern marketing,” critiqued current trends in content marketing that emphasize quantitative approaches to content production and ROI measurements. Both of these issues are hot topics with content marketers, who are trying to figure out the quantity-quality balance while also developing methods for demonstrating the value… Read more »