Posts Categorized: Technology

Our Favorite PPC Tools

Feel like you aren't getting your money's worth with digital advertising? These tools can help.

Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »

Proposal Software That Will Improve Your Sales Process

A comparison of the latest technology products to make your proposals a breeze (and better!).

In the industrial sales process, there are two critical components to writing a winning proposal: knowing how to structure it and then using the right proposal software. I hate to tell you, Microsoft lovers, but opening Word and creating a file on your desktop no longer cuts it. In the first post in this two-part… Read more »

The Best Website Analytics Tools for B2B Marketing

To drive business, use one of these platforms to measure and monitor your site's performance.

Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »

Industrial Digital Marketing Roundup

Ford uses VR for assembly. Facial recognition promises personalized ads. And email won't die.

“The inventor gives to the world creations which are palpable, which live and work.” —Nikola Tesla We talk about technology a lot in the Industrial Digital Marketing Roundup — and with good reason. When it comes to advancements in how we do business as industrials, inventions and the merging of life with technology take center… Read more »

XML Feeds for Online Recruitment Campaigns

Promote hundreds of jobs across the Web by using XML feeds to distribute your job listings.

For industries that need a constant stream of new job applicants, such as logistics, job recruitment campaigns involve posting hundreds of jobs to dozens of job boards. Sounds like quite the ongoing project, right? Well yes, but fortunately you can automate things using XML feeds. XML feeds are commonly used by job-search websites, such as Indeed, Monster,… Read more »

Project Management Software: Four Solutions for Project Success

Here are four great tools for keeping complex projects on schedule and on budget.

When you’re dealing with multifaceted integrated marketing, project management software is just as important to a marketing agency as the team members who contribute to the actual work. These tools lay the groundwork for entire projects, from start to finish, and the right tools allow for the seamless management of team members, clients, budgets, and deliverables…. Read more »

Using Business Chat Software to Create Efficiencies

Trouble collaborating with just a phone and email? Sign on with chat to get results.

We’ve all had the experience of sifting through email trying to find that thread you had with a co-worker about last month’s TPS reports. When you finally find the last message in the chain, you open it up to begin the next phase of your archaeological mission: scrolling through message upon message, signature upon signature,… Read more »

Mobile Email Marketing Is the New Standard

Most people now open email using mobile devices. Better adjust your emails accordingly.

At the beginning of the year, Litmus, the premier email testing service, released its “2016 State of Email Report.” The report’s 55 pages are full of all sorts of detailed information about how to handle the oddities of different email clients such as AOL’s Alto Mail App, but they also contain a rather amazing, paradigm-shifting… Read more »