Posts Categorized: Technology

How Mobile Affects Google Search Quality

Google has said it will ding your site for poor mobile performance. Does yours meet its criteria?

Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »

Magento 2: Everything Store Owners Need To Know

Magento has completely rewritten its ecommerce platform. But just how radical is Magento 2?

On November 17, 2015, Magento, Inc. released a new major version of their flagship eCommerce platform — Magento 2. With a complete rewrite of all of the core code, templates, and configuration, along with major changes to the database and infrastructure, it’s the most radical change to the Magento platform since its inception. The announcement… Read more »

Industrial Digital Marketing Roundup

Here's how the 10 biggest tech developments of 2015 will affect the industrial field in 2016.

“The past is never dead. It’s not even past.” —William Faulkner 2015 was a big year. Between intergalactic movie releases, rising international tensions, and shifting interpersonal communication options, it’s honestly hard to sum up all that transpired. Specifically within the industrial sector, 2015 was a year of great gains: Manufacturing Day had its largest attendance yet, GE… Read more »

Your Internet Explorer Support May Be Ending

Microsoft has pulled support for its ubiquitous browser. See how this affects you and the web.

In our experience, many visitors to industrial websites use Microsoft Internet Explorer (IE) — the default web browser installed on Windows-based computers since 1995. In which case, we thought readers might be interested to know that Microsoft has halted its support for all versions of IE other than the ones that are considered current for its supported operating… Read more »

Tools of the Trade: Native Advertising

Online ad program underperforming? Overcome audience apathy with native advertising.

“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »

How to Get Rid of Ghost Traffic in Google Analytics

Some of your site traffic may be fake. Learn how to remove this illegitimate data from your reporting.

Ghost traffic (or phantom traffic) is fake traffic and data, particularly referrals, that hackers insert into your Google Analytics dashboard in order to get you to visit their (the hackers’) websites. In this article, we’ll look at how Google Analytics works, how hackers exploit it to insert malicious ghost traffic, and what you can do… Read more »

Why CRM Software Is Crucial for Industrial Businesses

Happier customers. More sales. A better reputation. Just a few things CRMs have to offer.

Industrials have been notoriously slow to move into the digital world and Customer Relations Management (CRM) software is an important piece of the puzzle that continues to puzzle most. In the U.S., 97% of the Fortune 500 B2Bs use a CRM system. But you don’t have to be a $500-million enterprise to use a CRM. Advances… Read more »

B2B Marketing Automation Basics

So what exactly is marketing automation and why is it a game changer for B2Bs? Let's find out.

Last year, we wrote about the importance of lead nurturing for industrials. As a premise, it makes perfect sense. The industrial buying cycle takes time — often months — and it can be extremely effective to touch base with customers at key moments in the lengthy buying cycle, helping them complete their customer journey by… Read more »