Posts Tagged: digital advertising

9 Tips for E-Commerce Marketing Using Onsite Banner Ads

Use these practical tips to mount a successful campaign — and scale your program.

There are many different approaches to product and brand promotion on e-commerce sites. A good e-commerce marketing campaign that can yield substantial visibility for both products and brands that is easy to implement is an onsite banner campaign. An e-commerce marketing campaign of this sort entails placing a digital banner on your website to bring attention… Read more »

Tools of the Trade: Native Advertising

Online ad program underperforming? Overcome audience apathy with native advertising.

“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

Remarketing Ads: The Little Sisters of the Internet

We've all succumbed to remarketing ads. Now it's time to make them work for us.

“Just because you’re paranoid doesn’t mean they aren’t following you.” —Joseph Heller You’ve heard the term and, whether you know it or not, you’re very aware of what it is and how it works. You may refer to it as “retargeting” or “those ads that follow me around the Internet like my little sister.” Despite… Read more »

How Big Should Your B2B Marketing Budget Be?

The amount really depends on you, but here's what others are doing.

A big question that comes up in any discussion about marketing planning is, “How much should I be spending on marketing?” Of course, there’s the internal factor of how much your awesome marketing plan will cost to implement, but more often than not this question is about industry standards. In the industrial sector, there isn’t… Read more »