Posts Tagged: b2b websites

How to Handle Web Form Spam

Bots clogging up your lead funnel? Use these tips to filter out bogus inquiries.

So you have a shiny new or shiny old industrial B2B website that is poised for greatness. It is SEO friendly, fast loading, stuffed with great content, and has all the necessary features. Once a certain level of popularity has been reached or publish time has elapsed, the inevitable spam bots will find your site… Read more »

Don’t Go Chasing Waterfalls: Applying Scrum to B2B Web Development

To build a complex website, you need a flexible process. Ready to lock arms and do this together?

Say you have a particularly complex B2B web development project. How will you approach it? This is an important question to ask because any B2B website really needs to be done right. B2B websites consistently play pivotal roles in purchasing and decision-making processes. Current and potential customers are constantly being funneled to websites through channels such as social media,… Read more »

There’s No Such Thing as a Microsite

That is, there is no “tiny website." The term "microsite" refers to a site's focus and function.

It’s a common misperception that the “micro” in microsite is related to the size of a site or the effort it took to build it. “Micro” actually refers to the focus of a website. A microsite, in other words, is about a very specific topic. Don’t let executives, clients, stakeholders, or dumb developers tell you… Read more »

The Best Website Analytics Tools for B2B Marketing

To drive business, use one of these platforms to measure and monitor your site's performance.

Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »

The 10 Best Industrial Websites

There's a lot to learn from these industrial leaders and their online presences.

A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »