Posts Categorized: Web Strategy

How to Handle Web Form Spam

Bots clogging up your lead funnel? Use these tips to filter out bogus inquiries.

So you have a shiny new or shiny old industrial B2B website that is poised for greatness. It is SEO friendly, fast loading, stuffed with great content, and has all the necessary features. Once a certain level of popularity has been reached or publish time has elapsed, the inevitable spam bots will find your site… Read more »

How Small Online Stores Can Compete With the Big Players

Size isn't all that matters for eCommerce. Use these ideas to redefine small store success.

In a crowded marketplace where big players dominate, it’s easy for small online stores to feel like the odds are stacked against them. When big companies like Amazon and eBay seem to offer everything customers could possibly want, why start a store at all? Evidence suggests that despite their wide range of products, there are… Read more »

Why Marketers Need to Start Thinking About Technical Debt

Remember when you decided to do that project quick and dirty? It might come back to haunt you.

You might be wondering: Just what is technical debt? Well, ever hear of a “bush fix” or “jury rig”?  These are makeshift repairs or temporary procedures made with materials on hand. Think of using duct tape as a quick fix until you can get a more permanent solution. When applied to web or software development,… Read more »

There’s No Such Thing as a Microsite

That is, there is no “tiny website." The term "microsite" refers to a site's focus and function.

It’s a common misperception that the “micro” in microsite is related to the size of a site or the effort it took to build it. “Micro” actually refers to the focus of a website. A microsite, in other words, is about a very specific topic. Don’t let executives, clients, stakeholders, or dumb developers tell you… Read more »

The Best Website Analytics Tools for B2B Marketing

To drive business, use one of these platforms to measure and monitor your site's performance.

Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »

5 Ways to Improve Your Online Industrial Supply Catalog

B2B online sales are heating up. Help your e-commerce site compete with these suggestions.

If you take the idea of online industrial supply seriously and have made an investment in an e-commerce website, you definitely want to get the most for your money. There’s a lot of potential, but it’s also incredibly competitive. For one, many smaller industrial distributors and OEMs that have decided to take the plunge have… Read more »

The 10 Best Industrial Websites

There's a lot to learn from these industrial leaders and their online presences.

A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »

All Industrial Websites Need These Features

If it's missing any of these components, your industrial website isn't as effective as it could be.

Today’s industrial websites are similar to most other sites, but they have specific features that help users get the most out of them. The purpose of most industrial websites is to attract and convert visitors as leads, or to drive sales directly through eCommerce. The features listed below will help all industrial websites reach these… Read more »