For Immediate Release ISM Expands Industrial Marketing Workshop Series The nation’s largest industrial B2B marketing workshop to highlight recent ThomasNet.com/Google study on industrial buying behavior. Nashville, TN- February 8, 2007- Nashville-based Industrial Strength Marketing (ISM) continues its traveling workshop series with added dates in March. The continuing workshop series addresses the core concepts of industrial internet marketing for the industrial executive. Scheduled to lead the presentation is ISM President and ThomasNet.com Senior Associate James Soto, who recently stated “It is critical for today’s industrial executives and marketers to ascertain what impact the Internet will have on the sourcing of industrial products and services.” Industrial Strength Marketing at Dawn (ISMAD) will be held in New Orleans, LA, March 29, at the Sheraton New Orleans Hotel at 500 Canal Street. The fall workshop begins with a review of a recently published Google/ThomasNet.com online industrial buyer & supplier study and ends with a detailed summary of what industrial executives must do to prepare, design, and execute an effective online marketing strategy. Workshop highlights include: a roundtable discussion of the latest trends in online industrial buying; effective marketing strategies for both search engines and industrial destination sites; and insights as to why online product communications should be a key component of all industrial marketing plans. Particular focus of the workshop addresses online sourcing from both the buyers’ and supplier’s perspective, and highlights what information is expected by industrial buyers versus what is provided by industrial suppliers today. A “Tools of the Trade” discussion and demonstration luncheon reviews best practices in website development, search engine optimization, and marketing lead analytics. More information regarding Industrial Strength Marketing at Dawn can be found at www.industrialmarketer.com. About ISM Established in 2003, ISM has grown to become the most trusted marketing organization in the southeast exclusively servicing the industrial market. In anticipation of a shift of industrial sourcing to the Internet, ISM has developed the most comprehensive suite of industrial marketing services geared towards helping industrial executives and their organizations make a successful shift online. For more information: David Hardin, 800-687-3208 |