All Industrial Websites Need These Features

If it's missing any of these components, your industrial website isn't as effective as it could be.

Today’s industrial websites are similar to most other sites, but they have specific features that help users get the most out of them. The purpose of most industrial websites is to attract and convert visitors as leads, or to drive sales directly through eCommerce. The features listed below will help all industrial websites reach these… Read more »

Project Management Software: Four Solutions for Project Success

Here are four great tools for keeping complex projects on schedule and on budget.

When you’re dealing with multifaceted integrated marketing, project management software is just as important to a marketing agency as the team members who contribute to the actual work. These tools lay the groundwork for entire projects, from start to finish, and the right tools allow for the seamless management of team members, clients, budgets, and deliverables…. Read more »

Using Business Chat Software to Create Efficiencies

Trouble collaborating with just a phone and email? Sign on with chat to get results.

We’ve all had the experience of sifting through email trying to find that thread you had with a co-worker about last month’s TPS reports. When you finally find the last message in the chain, you open it up to begin the next phase of your archaeological mission: scrolling through message upon message, signature upon signature,… Read more »

Mobile Email Marketing Is the New Standard

Most people now open email using mobile devices. Better adjust your emails accordingly.

At the beginning of the year, Litmus, the premier email testing service, released its “2016 State of Email Report.” The report’s 55 pages are full of all sorts of detailed information about how to handle the oddities of different email clients such as AOL’s Alto Mail App, but they also contain a rather amazing, paradigm-shifting… Read more »

WYSIWYG Editor Flaws and How to Handle Them

Pasting text from Word to your website is frustrating. Well, it's not you. It's the WYSIWYG.

Content creators want an easy way to edit and style text. Developers want bug-free websites. SEO mavens want clean semantic HTML markup. The go-to solution for these groups is typically a rich text editor similar to Microsoft Word, often called a WYSIWYG editor. However, the sad truth is that most WYSIWYG editors are awful. The go-to… Read more »

Why I Love Trello

Here are four ways this simple app based on kanban can make your life better. Seriously.

Man, I love Trello. It’s a free, easy-to-use, collaborative, and highly visual tool with more than 10 million users around the world. I use it to help organize both my personal and professional life, and I evangelize about it often. Co-workers say I have a crush — they even teased me at the annual holiday party… Read more »

5 Ways Homepage Design Has Changed

The homepage carousel is dead. Here's why, plus a few more tips for updating your homepage.

Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »

How Mobile Affects Google Search Quality

Google has said it will ding your site for poor mobile performance. Does yours meet its criteria?

Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »