Google has a reputation for rolling out far-reaching changes at a moment’s notice. Today, it was announced that Google is merging its Google Places pages with their new Google+ Local initiative. While this move adds benefits and options for consumers and G+ users, it creates a lot of new potential challenges for Google Places Page and Google+ Business Page administrators.

Facebook Fan Pages get a ‘Face’-lift – Critical Information for Making the Change
“Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.” M. Zuckerberg
 

View more presentations from

If you’re anything like me, you work for clients that have multiple Ph.Ds in obscure technical fields such as encapsulated radioactive isotopes or nonwoven geotextiles. Part of our job as content marketers is condensing your client’s expertise into marketable web copy, sell sheets, brochures, videos, etc.
Unfortunately, many technical clients are …

Do you currently employ content writers, copywriters or a content team? If not, who manages and develops content for marketing efforts? Internal communications?

The term “content strategy” elicits a rather wide range of responses, both from the technician/creative side as well as marketing.
Sure, it’s a term of endearment these days, often more …