Today, a landmark anti-trust ruling was made by the FTC in regards to US patent law. The rest of the rulings came as a major disappointment to many of Google’s rivals, as well as to the many businesses that have accused Google of manipulating search results. The accusations did, however, …

Do you remember the scene in Jerry Maguire when he has his epiphany and wrote his “Mission Statement” for the future of his business and owning his industry’s brand stories? I would hope you do because it pretty much starts the movie and sets the entire story in …

If you’re anything like me, you work for clients that have multiple Ph.Ds in obscure technical fields such as encapsulated radioactive isotopes or nonwoven geotextiles. Part of our job as content marketers is condensing your client’s expertise into marketable web copy, sell sheets, brochures, videos, etc.
Unfortunately, many technical clients are …

Do you currently employ content writers, copywriters or a content team? If not, who manages and develops content for marketing efforts? Internal communications?

The term “content strategy” elicits a rather wide range of responses, both from the technician/creative side as well as marketing.
Sure, it’s a term of endearment these days, often more …