At Industrial Strength Marketing, we’ve just kicked off a series of seminars we’re collectively calling “Industrial University.” The goal of this “trade school” is to create a culture of learning where we educate one another about the industrial sector and discuss ways that innovation, marketing, and technology affect industrial business — particularly in the areas of sales and marketing.
To start the Industrial University series, ISM founder and CEO James Soto tackles the fundamental topic of the Industrial Revolution, asking “How did we, as people working in the industrial sector and supported by it, get to where we are today? And where are we heading tomorrow?”
Here are some highlights from his presentation.
5 Clips from the First Industrial University Seminar
James starts with a summary of the impetus behind Industrial University: “People need to understand where they have come from, where they are at, and all of the things that are happening — whether it’s people, it’s generational forces, technology, competitive forces . . . they have to understand these things so they understand what moment in time they are at and where things are going so that you can really start to act toward the future while addressing the needs of today.”
To kick things off, he takes us back to the beginning with the Industrial Revolution.
It’s no secret that the Industrial Revolution started with cotton. Here James compares and contrasts textile production before and after the invention of the spinning jenny and thinks through how transformational the new mode of production must have been.
As James points out, steam technology was a huge part of the Industrial Revolution and continues to be a major force in our current industrial landscape, with many power plants today still using the fundamentals developed in the nineteenth century — turbine technology harnessed to coal-fired boilers.
As the dinosaurs would tell you if they were still around, success breeds complacency — or a failure to evolve — which ultimately leads to extinction. For industrial business, the same principle holds true. Think of how fuel injection supplanted the carburetor in the automotive industry.
What’s next for industrial businesses if they are going to evolve and remain competitive? They need to embrace the information age and make the way they currently do business obsolete — before market forces do it for them.
The Industrial University Series Continues
Thanks for tuning into the first installment of Industrial University. Periodically, we’ll be recording these presentations and posting them here on Industrial Marketer.
If you have any ideas for topics you’d like to see covered in an Industrial University seminar, please tell us by leaving a comment.
And if you’d like to hear James speak live, he can be contacted for speaking engagements here.