Radian6-Everybody’s Talking! Are You Listening? by Jeffrey Cohen

“Everybody’s Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You” by Jeffrey Cohen

“Everybody’s Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You” by Jeffrey Cohen — Presentation Transcript

The following slideshow was presented by Radian6’s Social Strategist Jeffrey Cohen at Murmuration 2012

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2. The Great Divide
3. Volume of Conversations 250 million tweets/day
4. Volume of Conversations 1.5 billion posts/day
5. Volume of Conversations Billions of blogs, comments, communities
6. Monitoring the volume of social mentions requires people or technology. Tweet This!@JeffreyLCohen #radian6
7. Three Phases of Monitoring • Listening • Measuring • Engaging
8. Listening Brand and Product Mentions
9. Listening Discover Signal from Noise
10. Listening Monitor Competitors and Industry
11. Listening Finding Influencers
12. Measuring Set a Goal
13. Measuring Connect with Business Goals
14. Measuring Measure what you can Move
15. Engaging Respond to Questions
16. Engaging Share Valuable Content
17. Engaging Track Activities
18. Successful monitoring requires actionable goals that can be measured. Tweet This!@JeffreyLCohen #radian6
19. Building Healthier Online Communities Advice and Recommendations
20. Building Healthier Online Communities Discover Content and Recommenders
21. Building Healthier Online Communities Answer Questions and Publish Content
22. Building Healthier Online Communities Solve Customer Problems
23. Listen to customers like @GNCLiveWell so you can answer their questions. Tweet This!@JeffreyLCohen #radian6
24. Integrating Feedback into Marketing “Refresh Everything” Campaign
25. Integrating Feedback into Marketing Monitored thousands of conversations overnight
26. Integrating Feedback into Marketing Immediate feedback
27. Integrating Feedback into Marketing Changed ad spend for follow-up campaign
28. Collect real time feedback like @Pepsi to make smarter marketing decisions. Tweet This!@JeffreyLCohen #radian6
29. Discover and Build a User Community Inner Circle of Power Users, Fans and Advocates
30. Discover and Build a User Community Over 25,000 Members
31. Discover and Build a User Community Product Suggestions and Comments
32. Discover and Build a User Community Product Roadmap, Prioritize Features and Catch problem
33. Discover and Build a User Community Advocates Share and Spread Content
34. Discover and Build a User Community Recruit New Members, Find New Communities
35. Build an Inner Circle community like @IntuitInc for product reactions. Tweet This!@JeffreyLCohen #radian6
36. Making B2B Social Media Work Listening to Engineers, Business Owners and for Industrial Topics
37. Making B2B Social Media Work Focus on Blogs and Forums
38. Making B2B Social Media Work Content Marketing, Product and Service Concerns and Competitive Intelligence
39. Making B2B Social Media Work Distributed to Product Marketing and Dealer Relations
40. Making B2B Social Media Work Discover New Leads and Retain Customers
41. Listen across the B2B distribution channels like @CaterpillarInc. Tweet This!@JeffreyLCohen #radian6
42. Social Media Command Center Monitors over 25,000 Daily Conversations
43. Social Media Command Center 11 Languages
44. Social Media Command Center Twitter Reach is Greater than Top 12 US Newspapers
45. Social Media Command Center Find Every Conversation and Respond for Service, Sales and Community
46. Social Media Command Center Route Relevant, Timely Customer Feedback to Anyone in Company
47. Social Media Command Center “It is also about getting that information to the right people wherever they are in the Dell organization, globally and functionally.” Manesh Mehta VP Social Media and Community
48. The @Dell Command Center achieved 46% more customer reach with the same employees. Tweet This!@JeffreyLCohen #radian6
49. Engage Athletes, Fans and Customers Real Time Feedback to Inform Marketing, Product and Communications
50. Engage Athletes, Fans and Customers Turn a Leading Sports Brand into a Leading Participatory Brand
51. Engage Athletes, Fans and Customers Realized Increases in Site Traffic, Engagement and Sales
52. Engage Athletes, Fans and Customers “Every single person in marketing is seeing the insights brought to life in real time. It reminds them how important it is to know the heartbeat of the consumer.” Bonin Bough Global Director of Digital and Social Media
53. You don’t need a fancy room to do amazing social customer service. Tweet This!@JeffreyLCohen #radian6
54. Thank You Jeffrey L. Cohen Social Strategist Jeff.Cohen@radian6.com amzn.to/b2bsm2Road

Courtney Brown (2 Posts)

Search and Social Strategist for Industrial Strength Marketing.