Posts Categorized: Campaigns

How to Win at Online Truck Driver Recruiting

Take charge of your staffing needs with these three pillars of a digital recruitment strategy.

If you’re involved at all in truck driver recruiting, you know that the field has historically been dominated by media companies that sell advertising space. Many of these companies were magazine publishers that branched out into online publishing and began posting content and making new ad products available on their burgeoning list of websites, which… Read more »

XML Feeds for Online Recruitment Campaigns

Promote hundreds of jobs across the Web by using XML feeds to distribute your job listings.

For industries that need a constant stream of new job applicants, such as logistics, job recruitment campaigns involve posting hundreds of jobs to dozens of job boards. Sounds like quite the ongoing project, right? Well yes, but fortunately you can automate things using XML feeds. XML feeds are commonly used by job-search websites, such as Indeed, Monster,… Read more »

Why Manufacturing Day Needed Responsive Design

Using a responsive website to connect with multiple audiences.

Last year, I worked on a marketing campaign to promote Manufacturing Day, which is an annual occasion in October when manufacturers across the United States open their doors and show people in their communities what modern manufacturing really looks like. This year (2014), Manufacturing Day falls on October 3. One of the key projects for… Read more »

Marketing Solutions for the Skilled Labor Gap

Find the workers you need right now with a marketing campaign.

Italian gun manufacturer Beretta recently announced plans to open a $45 million manufacturing plant in Middle Tennessee. This development will bring 300 new manufacturing jobs to the area — a major success for Tennessee Governor Bill Haslam’s workforce development efforts. Beretta isn’t the only one hiring. A recent survey from Boston Consulting Group revealed that… Read more »