Industrial Marketer recently sat down with Patrick D. Mahoney, CEO of IEEE GlobalSpec — an industrial-focused media company with millions of subscribers interested in technical content — to discuss the importance of various tactics and channels to any B2B multichannel marketing program focused on engineers and technical buyers, beginning with content marketing. Industrial Marketer: IEEE GlobalSpec has… Read more »
Author: Patrick D. Mahoney
Patrick D. Mahoney is President and CEO of IEEE GlobalSpec, a publisher in the B2B industrial space. The company connects a global audience of engineers and allied technical professionals with suppliers of industrial and electronic equipment, components, materials, and technology, combining rich technical product information with comprehensive digital media solutions that deliver awareness, demand, and engagement at every stage of the buy cycle.