Patrick D. Mahoney
Patrick D. Mahoney is President and CEO of IEEE GlobalSpec, a publisher in the B2B industrial space. The company connects a global audience of engineers and allied technical professionals with suppliers of industrial and electronic equipment, components, materials, and technology, combining rich technical product information with comprehensive digital media solutions that deliver awareness, demand, and engagement at every stage of the buy cycle.
Just because you wrote it, doesn't mean they'll read it. Follow these steps to be more relevant.
Content is an important tool to help engineers and industrial professionals make informed, educated decisions at all stages of the buying process. Research indicates that the average buying cycle is 12 weeks long, with the typical engineer involved in four projects per year. This means that purchasers and influencers are continuously conducting research and needs… Read more »
A conversation with Patrick D. Mahoney of IEEE GlobalSpec about how to reach industrial buyers.
Industrial Marketer recently sat down with Patrick D. Mahoney, CEO of IEEE GlobalSpec — an industrial-focused media company with millions of subscribers interested in technical content — to discuss the importance of various tactics and channels to any B2B multichannel marketing program focused on engineers and technical buyers, beginning with content marketing. Industrial Marketer: IEEE GlobalSpec has… Read more »
