Author: Jordan Shear

Jordan Shear



Author Posts

How to Create a Digital Marketing Measurement Model

It's always nice to know where you're going — and how close you are to getting there.

As more and more marketing moves online, having a solid digital marketing measurement model is increasingly important because it lets you know if you are succeeding or failing and whether you need to try something else. Creating your own digital marketing measurement model will tell you what effect your marketing efforts are having on your… Read more »