Author: Joey Strawn

Joey Strawn



Author Posts

Industrial Digital Marketing Roundup

Ford uses VR for assembly. Facial recognition promises personalized ads. And email won't die.

“The inventor gives to the world creations which are palpable, which live and work.” —Nikola Tesla We talk about technology a lot in the Industrial Digital Marketing Roundup — and with good reason. When it comes to advancements in how we do business as industrials, inventions and the merging of life with technology take center… Read more »

Industrial Digital Marketing Roundup

Here's how the 10 biggest tech developments of 2015 will affect the industrial field in 2016.

“The past is never dead. It’s not even past.” —William Faulkner 2015 was a big year. Between intergalactic movie releases, rising international tensions, and shifting interpersonal communication options, it’s honestly hard to sum up all that transpired. Specifically within the industrial sector, 2015 was a year of great gains: Manufacturing Day had its largest attendance yet, GE… Read more »

Tools of the Trade: Native Advertising

Online ad program underperforming? Overcome audience apathy with native advertising.

“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »

What Is Integrated Marketing (and Why Does It Matter for B2Bs)?

A twisted rope is tougher than single strands. The same principle applies to marketing.

“Come together, right now.” —John Lennon It’s a demonstration I’m sure you’ve seen: a presenter holds up one stick and has a volunteer show how easy it is to break that stick in half. Then, the presenter holds up a bundle of 20–25 of the same-sized sticks and asks the volunteer to break that in half… Read more »

Industrial Digital Marketing Roundup

Smart machines and the Internet of Things promise an age of digital convergence. Are you ready?

“Machines take me by surprise with great frequency.” —Alan Turing Alan Turing has been getting a lot of attention lately. From being portrayed by Benedict Cumberbatch in an Oscar-nominated film about his life and work to the increased interest in researching and creating “superintelligence,” an evolution of Turing’s theories about artificial intelligence and an area… Read more »

Industrial Digital Marketing Roundup

The Google algorithm update and Apple Watch, plus more trends affecting industrial marketing.

We’re just four months in and 2015 has already brought us some important trends and technology that could affect industrial digital marketing. With every significant change or technological advance come new projections and predictions about what the “hottest” and “niftiest” digital marketing trends will be. But with niche markets, such as industrial B2B (business-to-business) marketing,… Read more »

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

It’s a new year and time to look at the newest trends in digital marketing for 2015! With every new year comes new projections and predictions about what the “hottest” and “niftiest” digital marketing trends are going to be, but with niche markets, such as industrial B2B (business to business), it’s not that easy to… Read more »