Author: Jake Gerli

Jake Gerli



Author Posts

Making Lost Leads Found Again

Most lost leads aren't lost; they're just forgotten. Here's how to capitalize on these non-starters.

Many marketers are great at generating leads, but they also excel at losing them. Let’s face it: Lost leads are a huge blind spot in many marketing programs. So what exactly is a “lost lead” or a “dead lead?” Basically, a lost lead is a lead that did not convert into a sale and that… Read more »

Why B2B Marketers Should Focus on Inbound Calls

Do you really want leads that convert? Try something a little old fashioned: the telephone.

In the brave new world of B2B digital marketing, the idea of focusing on inbound calls may seem antiquated. Not only do phone calls seem to make use of outdated technology (the phone sounds so twentieth century), but the idea of maintaining a call center to receive inbound calls seems like a relic of the… Read more »

How and When B2Bs Should Use Online Press Releases

With little SEO value, press release success hinges on knowing your audience and what's real news.

Some B2B marketers are big fans of online press releases. They’re relatively easy to write and can be distributed to thousands of news outlets with the click of a button thanks to online distribution services such as PRNewswire and Cision (which are in the process of becoming one company, by the way — you can… Read more »

5 Ways to Improve Your Online Industrial Supply Catalog

B2B online sales are heating up. Help your e-commerce site compete with these suggestions.

If you take the idea of online industrial supply seriously and have made an investment in an e-commerce website, you definitely want to get the most for your money. There’s a lot of potential, but it’s also incredibly competitive. For one, many smaller industrial distributors and OEMs that have decided to take the plunge have… Read more »

How to Win at Online Truck Driver Recruiting

Take charge of your staffing needs with these three pillars of a digital recruitment strategy.

If you’re involved at all in truck driver recruiting, you know that the field has historically been dominated by media companies that sell advertising space. Many of these companies were magazine publishers that branched out into online publishing and began posting content and making new ad products available on their burgeoning list of websites, which… Read more »

Mobile Email Marketing Is the New Standard

Most people now open email using mobile devices. Better adjust your emails accordingly.

At the beginning of the year, Litmus, the premier email testing service, released its “2016 State of Email Report.” The report’s 55 pages are full of all sorts of detailed information about how to handle the oddities of different email clients such as AOL’s Alto Mail App, but they also contain a rather amazing, paradigm-shifting… Read more »

Your Internet Explorer Support May Be Ending

Microsoft has pulled support for its ubiquitous browser. See how this affects you and the web.

In our experience, many visitors to industrial websites use Microsoft Internet Explorer (IE) — the default web browser installed on Windows-based computers since 1995. In which case, we thought readers might be interested to know that Microsoft has halted its support for all versions of IE other than the ones that are considered current for its supported operating… Read more »

Why Star Wars Is Industrial

Ask yourself: Would the Force be so pervasive without plastic injection molding?

At first glance, there doesn’t seem to be much that’s industrial about Star Wars. The story takes place a long time ago in a galaxy far, far away and we rarely see anyone — or anything — producing anything or worrying about how to move goods through the supply chain (other than perhaps Han Solo’s smuggling… Read more »