Author: Brent Lathrop

Brent Lathrop



Author Posts

Four Simple Steps to B2B Data-Driven Decisions

Stop making business decisions based on hunches. Gather and use data to foster success.

While it’s easy in today’s highly connected society to get inundated with data and become overwhelmed, all this data also represents an incredible opportunity to make data-driven decisions. Data is everywhere in our lives, from social media, retail stores, and sports to the apps that you use every day on your mobile device. Unless you live in… Read more »

The 10 Best Industrial Websites

There's a lot to learn from these industrial leaders and their online presences.

A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »

Using Business Chat Software to Create Efficiencies

Trouble collaborating with just a phone and email? Sign on with chat to get results.

We’ve all had the experience of sifting through email trying to find that thread you had with a co-worker about last month’s TPS reports. When you finally find the last message in the chain, you open it up to begin the next phase of your archaeological mission: scrolling through message upon message, signature upon signature,… Read more »

Why You Need to Update Your Business Website

Been a while site you redid your website? Here are some great reasons to take the plunge.

In 1995, Clifford Stoll wrote an article in Newsweek where he stated that all the hype about the Internet was essentially a fad. Talk about a swing and miss. Granted, the Internet was still in its infancy. But twenty years later, the Internet is a crucial part of our lives and our reliance on it… Read more »

Tips for Developing Responsive Websites

A few suggestions and tools to help with responsive web development.

Whether you know it or not, you’ve visited a responsive website in the last week while surfing the wonderful World Wide Web. And even if you don’t know what a responsive website is, you’ve probably heard people throwing around the “responsive” buzzword for some time now. If you need to get up to speed, or… Read more »

6 Uses for Marketing Automation Forms

A few tips for capturing customer data and keeping them engaged.

By unlocking the potential of forms, you can gather customer intelligence and truly harness the power of marketing automation, enabling you to keep multiple customers engaged at the same time without lifting a finger. The more engaged your customers are, the more likely they are to view your company in a favorable light and do business… Read more »