There’s No Such Thing as a Microsite

That is, there is no “tiny website." The term "microsite" refers to a site's focus and function.

It’s a common misperception that the “micro” in microsite is related to the size of a site or the effort it took to build it. “Micro” actually refers to the focus of a website. A microsite, in other words, is about a very specific topic. Don’t let executives, clients, stakeholders, or dumb developers tell you… Read more »

Our Favorite PPC Tools

Feel like you aren't getting your money's worth with digital advertising? These tools can help.

Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »

Proposal Software That Will Improve Your Sales Process

A comparison of the latest technology products to make your proposals a breeze (and better!).

In the industrial sales process, there are two critical components to writing a winning proposal: knowing how to structure it and then using the right proposal software. I hate to tell you, Microsoft lovers, but opening Word and creating a file on your desktop no longer cuts it. In the first post in this two-part… Read more »

The Best Website Analytics Tools for B2B Marketing

To drive business, use one of these platforms to measure and monitor your site's performance.

Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »

Industrial University, Part 1

For the first Industrial University seminar, ISM CEO James Soto tackles the Industrial Revolution.

At Industrial Strength Marketing, we’ve just kicked off a series of seminars we’re collectively calling “Industrial University.” The goal of this “trade school” is to create a culture of learning where we educate one another about the industrial sector and discuss ways that innovation, marketing, and technology affect industrial business — particularly in the areas of… Read more »

Proposal Writing Tips That Close Deals

Best practices that will book more business and — gasp! — may even make proposal writing fun.

Let’s admit it. Most people hate writing proposals. To avoid the hard work of creating this all-important deliverable, we fall into the trap of cutting and pasting from previous documents, dumping in pages of data in an attempt to overwhelm the prospect, talking about ourselves and what we know best, or selling an easy deal… Read more »

How and When B2Bs Should Use Online Press Releases

With little SEO value, press release success hinges on knowing your audience and what's real news.

Some B2B marketers are big fans of online press releases. They’re relatively easy to write and can be distributed to thousands of news outlets with the click of a button thanks to online distribution services such as PRNewswire and Cision (which are in the process of becoming one company, by the way — you can… Read more »