Why Marketers Need to Start Thinking About Technical Debt

Remember when you decided to do that project quick and dirty? It might come back to haunt you.

You might be wondering: Just what is technical debt? Well, ever hear of a “bush fix” or “jury rig”?  These are makeshift repairs or temporary procedures made with materials on hand. Think of using duct tape as a quick fix until you can get a more permanent solution. When applied to web or software development,… Read more »

Four Simple Steps to B2B Data-Driven Decisions

Stop making business decisions based on hunches. Gather and use data to foster success.

While it’s easy in today’s highly connected society to get inundated with data and become overwhelmed, all this data also represents an incredible opportunity to make data-driven decisions. Data is everywhere in our lives, from social media, retail stores, and sports to the apps that you use every day on your mobile device. Unless you live in… Read more »

How to Generate Industrial Sales Leads

First you find leads; then you contact them. Sounds simple, right? Here are some tactics to try.

Trying to find new industrial sales leads is often the toughest and most neglected activity a company can face. It’s the Great Unknown — a vast unconquered territory fraught with sometimes hostile people who you’re only trying to help, and definitely occupied by hostile competition looking to eat your lunch. You know there are individuals… Read more »

4 Signs You’re Not Ready for Strategic Marketing

For any business to realize marketing's true potential, it needs to do some prep work.

The everyday dialogue between an industrial marketing agency and most of its clients tends to emphasize campaign performance, lead quality, and ROI — rather than bigger-picture strategic marketing questions. Rarely do we get to ask, “What is the current and future role of marketing in your business?” Needless to say, when this question is actually asked, the… Read more »

Why Lead Scoring Is Important for B2Bs (and How You Can Implement It for Your Company)

Do you know a lead's chance of converting? You could if you made it a numbers game.

“Knowing is not enough; we must apply.” —Leonardo da Vinci What’s it like to work in sales and marketing for a company that doesn’t use lead scoring? Well, imagine watching the World Series with your friends, but with one small change: This year the MLB has decided not to keep score. Each time one team… Read more »

Industrial University, Part 2

How will today's technology affect industry? Look for answers in the familiar dynamics of the past.

In our first installment of Industrial University (IU), Industrial Strength Marketing Founder and CEO James Soto took us back to the industrial world’s origins with the Industrial Revolution. For IU Part 2, he takes a closer look at a dynamic that feels a little more contemporary: the role of technology in industrial development. As the… Read more »

Don’t Go Chasing Waterfalls: Applying Scrum to B2B Web Development

To build a complex website, you need a flexible process. Ready to lock arms and do this together?

Say you have a particularly complex B2B web development project. How will you approach it? This is an important question to ask because any B2B website really needs to be done right. B2B websites consistently play pivotal roles in purchasing and decision-making processes. Current and potential customers are constantly being funneled to websites through channels such as social media,… Read more »