How to Fix Onsite E-Commerce Duplicate Content

List products online? It's time to eliminate all that accidentally self-generated duplicate content.

Earlier this month, we explored how e-commerce and online catalog search engine rankings are affected by offsite duplicate content, which is content that is taken from one source and repeated on other domains. This article, in turn, focuses on correcting a content challenge you have more control over — onsite e-commerce duplicate content. Onsite duplicate… Read more »

How to Hire More Women in Manufacturing

Manufacturing is behind the times when it comes to employing women. So what can we do about it?

From 1995–2000, I worked for a company that manufactured and distributed high-quality seals and components to OEMs. I’m not going to reveal my exact age, but suffice to say I was in college at the time. It was my first “real” job and also my first experience working in what I would soon learn was… Read more »

Industrial Marketing Superpower Secrets Revealed!

These softwares and strategies are making progressive industrial marketers superhuman.

Faster than a speeding email! More powerful than a search engine! Able to leap the competition in a single inbound! Look up into the cloud! It’s a run of B2B marketing automation and sales intelligence platforms that are enabling industrial marketing and sales professionals to see more, know more, and convert more business than ever… Read more »

E-Commerce Onsite SEO for Product & Product Category Pages

Here's how to optimize your e-commerce site's product and product category pages for SEO.

Editor’s note: This post was originally published on November 20, 2013 and has been revised and updated for accuracy. A website that can’t be found with a search engine can’t be viewed by a large number of potential users. In the case of an e-commerce website, that means no products viewed and nothing purchased. With… Read more »

Why Offsite Duplicate Content Is Killing Your E-Commerce SEO

Use manufacturer-supplied content on your site? Offsite duplicate content may be holding you back.

You’ve created an online catalog with the intention of being discoverable online. The manufacturers you represent have all provided you with product descriptions and product data. Your content management system was designed for e-commerce. You did everything right, but yet you’re not getting customers. What’s happening? Duplicate content is happening. Duplicate content can wreak havoc… Read more »

Industrial Digital Marketing Roundup

The Google algorithm update and Apple Watch, plus more trends affecting industrial marketing.

We’re just four months in and 2015 has already brought us some important trends and technology that could affect industrial digital marketing. With every significant change or technological advance come new projections and predictions about what the “hottest” and “niftiest” digital marketing trends will be. But with niche markets, such as industrial B2B (business-to-business) marketing,… Read more »

Google Says Industrials Need Mobile-Friendly Websites

Your customers want you to have a mobile-friendly website. Now Google does, too.

With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »