Daily Archives: Thursday, March 5, 2015

Post-Industrial Content Marketing

Content marketing can learn from industrials as it seeks to balance quality and quantity.

In a recent interview with Contently, Seth Godin, the “godfather of modern marketing,” critiqued current trends in content marketing that emphasize quantitative approaches to content production and ROI measurements. Both of these issues are hot topics with content marketers, who are trying to figure out the quantity-quality balance while also developing methods for demonstrating the value… Read more »