Monthly Archives: February 2015

Why Industrials Should Hire a Marketing Agency

You're good at what you do. Agencies are good at marketing. Hiring one is a win-win situation.

Throughout the last few years, I’ve heard a lot of “Why do I need to hire a marketing agency?” Not surprisingly, I hear this primarily from industrial companies. Traditionally, industrials are focused on old-school methods of sales and marketing such as trade shows and the occasional print ad. If it ain’t broke, why fix it… Read more »

3 Great Social Media Tools for Business

These time-saving tools will help you get your social media program started.

As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »

Manufacturing — The Super Bowl Commercial

What's different about 2015 Super Bowl commercials? An emphasis on manufacturing.

With all the buzz about economic recovery in the U.S. and the role that manufacturing has played in that rebound, it’s no wonder that the reinvented image of modern manufacturing has started to become a focus for advertising. This week, manufacturing makes it to the big game with three Super Bowl ads that draw our… Read more »